About Wick Clothing

Hello!  My name is Fernando Wicker. I am the founder of W.I.C.K. clothing brand. W.I.C.K. stands for With Impact Creates Knowledge. Since a kid I always wanted to have my own. Rather it was my very own basketball to play with or my very own brand that I can stand behind. The cougar attached to W.I.C.K. stands for assertiveness, enigma, and wisdom. 

Our goal is to make history. This brand main purpose is to be the voice for the misunderstood individuals. Many people have amazing and creative ideas but are scared to put their dreams to work. Those people either do not know where to start or they are in a very rugged environment where receiving great information is not an option for them. We're here to tell you that you can reach great heights of success with your potential, you just have to be willing to change your ways for the better. Opportunity meets preparation.

Mission Statement

Wick Clothing is more than just fashion:it's a statement of resilience , ambition, and self-mastery. We design luxury streetwear for men who refuse to settle those who embrace the journey of personal growth, discipline, and success. Every piece embodies the mindset of a cougar : focused, determined, and unapologetically ambitious. Our mission is to create high-quality , exclusive fashion that empowers men to step into their highest potential, commanding respect in every room they enter.

Vision Statement

Wick Clothing will be globally recognized luxury streetwear powerhouse, worn by hgh-achievers, leaders, and cultural icons. Our vision is to redefine men's fashion by blending high-end craftsmanship with a powerful identity, making Wick Clothing synonymous with success, exclusivity, and elite status. Through limited-edition collections, high- status collaborations, and a relentless pursuit of excellence , Wick will evolve into a legacy brand not just in fashion , but in culture.